Music
Music Marketing & Song Promotion
A release is a moment; a music career is built between releases. Music marketing keeps an artist visible with a steady flow of content, campaigns and audience building rather than a single burst of promotion on release day.
We plan content around the song and the artist: reels, behind-the-scenes clips, lyric cuts, live snippets and audience-targeted advertising on Meta and YouTube.
Releasing a new track soon? Start with song release and music distribution and continue with ongoing promotion afterwards.
What you get with Music Marketing
Artist-first content
A monthly content plan that builds the artist brand, not only the current single.
Short-form production
Reels and YouTube Shorts edited from your audio, video and performance footage.
Paid promotion
Meta and YouTube campaigns with audience targeting, creative testing and budget control.
Channel presentation
Consistent profile art, thumbnails, descriptions and pinned content across platforms.
Campaign strategy
Promotion mapped to release cycles, collaborations, events and shows.
Transparent measurement
Reach, engagement and campaign performance reviewed honestly, with no guaranteed outcomes.
Process
How we deliver
01
Understand
Artist positioning, catalogue, audience and goals.
02
Plan
Content pillars, campaign calendar and budget split.
03
Produce
Edit reels, shorts, thumbnails and campaign creatives.
04
Promote & review
Run campaigns, engage the audience and report performance.
FAQs
Questions we get asked
- How is music marketing different from a song release?
- A song release is a fixed project around one track. Music marketing is ongoing promotion that keeps the artist visible between releases.
- Do you need original footage?
- It helps a lot. We can work from studio clips, shoot footage, performance videos and photos; where footage is limited we design motion graphics instead.
- Can you run YouTube ads for a song?
- Yes, where it suits the objective and budget. Campaigns are set up with clear targeting and tracked against the goals agreed beforehand.
- Do you work with independent artists?
- Yes, with independent artists, labels and music brands, at budgets scoped to the project.